BU Team

Prof. Dr. Jörg Igelbrink
Brand Management, Marketing Conception, Innovation Management, Marketing Psychology

  • 2018 Dissertation: Perceived Brand Localness
  • since 2007: founder and owner of Hamburger Helden, brand & marketing agency, as well as lecturing at various universities
  • 2003-2006: Budget director/account manager at Economia GmbH and responsible for lifestyle brands such as Pierre Cardin or
    West Sports
  • 2002 – 2003 License management, Kierdorf & Partner license agency, brands among others Toni Gard, Bugatti.
  • 1997-2001: Manager at adidas AG in the product/brand management of the brands FC Bayern Munich, FC Schalke 04 and Bayer 04 Leverkusen as well as exclusive equipment and tennis collections.