BU Team

Franziska Schmiedebach-Ullner

Lecturer

Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

• Owner and founder of Care4Brands Consulting, working with international clients in the B2C, B2B and Services industry
• 30 years international management experience in the FMCG industry across 12 categories and 65 countries
• Global Vice President for NIVEA at Beiersdorf for over 15 years
• Extensive experience in global strategy, new product innovation, international marketing and communication.
• Expert know-how in brand positioning and brand extension into new categories and regions.
• Exceptional international background having worked and lived in the USA, Africa and Latin America.
• Certified Systemic Business Coach and Leadership Trainer
• Passionate about leading people to create sustainable brand value.