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BU Team

Franziska Schmiedebach

Franziska Schmiedebach-Ullner
Product Development, Brand Strategies in Emerging Markets, Intercultural Competence et. al.

  • Owner and founder of Care4Brands Consulting, working with international clients in the B2C, B2B and Services industry
  • 30 years international management experience in the FMCG industry across 12 categories and 65 countries
  • Global Vice President for NIVEA at Beiersdorf for over 15 years
  • Extensive experience in global strategy, new product innovation, international marketing and communication.
  • Expert know-how in brand positioning and brand extension into new categories and regions.
  • Exceptional international background having worked and lived in the USA, Africa and Latin America.
  • Certified Systemic Business Coach and Leadership Trainer
  • Passionate about leading people to create sustainable brand value.