Brand Academy @ Forward Festival 2019

Forward Festival is one of the largest festivals of the creative industry in Europe — and this year Brand Academy will once again be present with a large group of students on the 4th and 5th of July in Hamburg. The motto for 2019: "The Odd One Out". Inspiration from the experts: In the Millerntor Stadium St. Pauli, workshops will take place over two days … Mehr

Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“

In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr