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Content to the tag: Tools

Trend research: Brand Managers try out the Trendexplorer

Understanding industries, identifying trends, gaining inspiration and creating your own ideas on this basis - this process is a real challenge. At the same time, it is an important part of our students' studies and their future work. It is therefore essential to know the right tools for support. Our students of the 2nd semester Brand Management are learning how to use the tool "Trendexplorer" … Mehr