GRADUATION CEREMONY: A SPECIAL DAY AT BRAND UNIVERSITY

The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the … Mehr

From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, … Mehr

Brand Academy and Bag To Life: New partnership takes off

Bag To Life creates bags and accessories from authentic materials used in aviation. For instance, life jackets are turned into attractive backpacks. The recycling idea involved would already make for an attractive practice project. But not enough: Bag To Life and Brand Academy have also something in common, namely award-winning design and branding. While our student Robert Steiman secured a German Brand Award in 2016, Bag to Life did … Mehr

Spotlight On: Stefanie Mager – Best Master’s Thesis in International Brand Communication

The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.

Spotlight on: Daniel Neye – Best Bachelor’s Thesis in Brand Management

The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.