Brand Strategy

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Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt

Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As … Mehr

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr

Quality management

Quality management  We apply a comprehensive quality management process consisting of various different aspects in order to guarantee a high level of quality and to ensure that the Brand University of Applied Sciences offerings are constantly improving. This revolves around the inclusion of students, since all of our quality management activities are performed in their interest and for their benefit. An internal department connected directly … Mehr

Spotlight on: Daniel Neye – Best Bachelor’s Thesis in Brand Management

The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.

Spotlight on: Paula Puls, Alumna Brand Management B.A.

The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.