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Brand Entrepreneurship

Notice: JavaScript is required for this content. /* FIELDS STYLES */ .nf-form-content .nf-field-container #nf-field-168-wrap .nf-field-element .ninja-forms-field { background-color:#8224e3; } .nf-form-content .nf-field-container #nf-field-168-wrap .nf-field-element .ninja-forms-field:hover { background-color:#8224e3; } var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id=’15’;form.settings={“objectType”:”Form Setting”,”editActive”:true,”title”:”Schnellanfrage E-Commerce MBA – Online”,”created_at”:”2022-08-16 19:09:23″,”default_label_pos”:”above”,”show_title”:”0″,”clear_complete”:”1″,”hide_complete”:”1″,”logged_in”:””,”wrapper_class”:””,”element_class”:””,”key”:””,”add_submit”:”0″,”changeEmailErrorMsg”:”Bitte geben Sie eine g\u00fcltige E-Mail-Adresse ein.”,”changeDateErrorMsg”:”Please enter a valid date!”,”confirmFieldErrorMsg”:”These fields must match!”,”fieldNumberNumMinError”:”Number Min Error”,”fieldNumberNumMaxError”:”Number Max Error”,”fieldNumberIncrementBy”:”Please increment by “,”formErrorsCorrectErrors”:”Bitte f\u00fcllen Sie dieses Pflichtfeld aus.”,”validateRequiredField”:”This is a required … Mehr

BU founding story: This is how Ella Göbel founded the liquor brand “Bazylia Liquor” while still studying

Hi Ella, you founded the spirits brand Bazylia Liquor in your last master's semester. How did the idea come about? The idea for Bazylia Liquor developed in conversation with friends. To be honest: I can really hold my liqour - my friends like to say it must be in my genes. And they're not entirely wrong, because my great-grandparents owned a distillery. At some point, … Mehr

BU Founding Story: The story behind the purpose-driven start-up “21done”

From university to founding a startup? That too is possible at Brand University! 21done is the best example of brand innovation with a founding spirit: Feng Xia Ang was a student of Prof. Dr. Thomas Suwelack in the Brand Innovation focus Entrepreneurship. There she designed a marketplace for services related to the well-being of pets and their owners. Already at the final presentation, Prof. Dr. … Mehr

New Book: Creating a Customer Experience-Centric Startup

It's finally here!  We congratulate Prof. Dr. Thomas Suwelack on the new publication of his book "Creating a Customer Experience-Centric Startup". We are pleased that he, together with the authors Feng Xia Ang and Prof. Dr. rer. pol. Manuel Stegemann, has created an 170-page framework, which is not only intended for startup founders, but also serves as a helpful support for already existing companies. Brand … Mehr