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Content to the tag: research

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Research Profile

Research at the Brand University of Applied Sciences As a university, it is both our mission and our passion to contribute to the search for solutions to the economic and social challenges facing us today. The acquisition of scientific knowledge from application-oriented research also serves as the foundation for providing practical and sound instruction. Our research mission allows us to play an active role in … Mehr

Guest Lecture: 5 Questions to Sophie Brodtkorb, Scientific Creative

Sophie Brodtkorb is a Brand Design Alumna of Brand University. After graduation, she decided to pursue a Master's degree at Goldsmiths University in London. How she managed to combine her passions for research and creativity there, and what the perception of colours has to do with it, Sophie Brodtkorb tells us in an interview. Brand University: Hi Sophie, after your Bachelor's degree in Brand Design, … Mehr

#FACIALEXPRESSIONANALYSIS – OPEN DAY IM BRAND RESEARCH LAB

Poker face or open book - what does the facial expression say about how someone feels when they look at something? The second "Open Research Day" in the Brand Research Lab of the BU revolved around this question. After Prof. Dr. Yonca Limon-Calisan and her student assistant Maria del Rocío Gil Rodriguez had given an introduction to the topic of eye tracking in the first … Mehr

#EYETRACKING – ERSTER OPEN DAY IM BRAND RESEARCH LAB

In November, the Brand Research Lab opened its doors for the first "Open Research Day" session. In this series of events, Brand University students have the opportunity to familiarize themselves with the new research lab one day a month and to immerse themselves in a specific topic. The focus of the first event was on eye tracking. In small groups, interested students received an introduction … Mehr

RESEARCH AT DISTANCE – THE BRAND RESEARCH LAB IS EXCLUSIVELY TESTING THE REMOTE VERSION OF IMOTIONS

The summer semester 2020 presented the Brand University with new challenges in the face of the coronavirus pandemic, not only in teaching - the research department also had to rethink its approach in recent months. Normally, experimental studies at BU are conducted in the Brand Research Lab, where professors, lecturers and students have the resources for interdisciplinary research at their disposal. But how can projects … Mehr
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Quality management

Quality management  We apply a comprehensive quality management process consisting of various different aspects in order to guarantee a high level of quality and to ensure that the Brand University of Applied Sciences offerings are constantly improving. This revolves around the inclusion of students, since all of our quality management activities are performed in their interest and for their benefit. An internal department connected directly … Mehr
DGTM Brand Academy Fördergelder

Research funds: The DGTM allows its mission to live on at Brand Academy

On the 23rd of July 2019, Peter Gravier and Michael Grübbeling, board of the German Society for Technology in Marketing (DGTM), handed over a cheque with research funds to the Brand Academy. The funding will go to the Brand Management and Brand Innovation study programmes. In an interview, the experts reveal how research and education can contribute to technology and marketing linking further in practice. … Mehr