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Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH

"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what … Mehr