“Make it your project!” – Interview with Heimat founder Guido Heffels

Guido Heffels is one of three founders of "heimat". Heimat is recognised as one of the most creative agencies in Germany. Many of their works have won awards at the Cannes Lions and other international festivals, and the TV adverts for the DIY store "Hornbach" are regular highlights in the advertising block. The brand claim "Yes, yes, yippie yippie yeah" has long been a classic. … Mehr

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding … Mehr

From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, … Mehr

BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at … Mehr

BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many … Mehr

Spotlight on: Fabienne Gadesmann – Best Master’s Thesis in International Brand Management

The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.

Big Serve: IBC Master’s Students Hit Off Practice Project with Tennis-Point at Hamburg’s Leading Tennis & Hockey Club HTHC

As part of the study module “International Media Planning & Campaigning” (supervised by Lecturer Johannes C. Röhr), International Brand Communication Master’s students and their new partner Tennis-Point have started another promising Practice Project. eCommerce company Tennis-Point is Europe’s No. 1 in the field of tennis equipment. Christian Singer, General Manager International and CMO Florian Braukmann represented the company at the first project meeting on the … Mehr

IBC Master’s & Brand Design Bachelor’s Students Kick Off Practice Project with Renowned Agency Serviceplan

In July we reported about an excursion of Brand Design Bachelor’s students to the Hamburg offices of renowned agency Serviceplan, which is part of the Serviceplan Group. The students left with valuable insights into the agency’s new cases and a reasonable hope that a joint practice project would follow eventually. These hopes have come true! A short while ago, an interdisciplinary group of International Brand … Mehr