From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, … Mehr

IBC Master’s students delight practice partner Tennis-Point against all odds

On January 24th, our International Brand Communication Master’s students were invited to hold their final presentation at the headquarters of practice partner Tennis-Point as part of their module “International Media Planning & Campaigning”. As fate would have it, the road trip turned into an adventure! While the largest part of the team suffered an existential close-quarters experience in a minibus stuck in a five-hour traffic … Mehr