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Content to the tag: Partner

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding … Mehr

Brand Academy and XING kick off 2nd practice project

XING means „it works“ in Chinese, which makes it not only a befitting name for the most important professional network in the German-speaking world, but also an accurate evaluation of the ongoing partnership between XING and Brand Academy. The very first joint practice project launched almost exactly one year ago and, upon conclusion, left everyone involved with a feeling of satisfaction and accomplishment. True to … Mehr