Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy

20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops … Mehr

Master Workshop “My Innovation. My Brand.” – Review 2019

Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's … Mehr

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Mehr

Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“

In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr