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Content to the tag: Management

“Make it your project!” – Interview with Heimat founder Guido Heffels

Guido Heffels is one of three founders of "heimat". Heimat is recognised as one of the most creative agencies in Germany. Many of their works have won awards at the Cannes Lions and other international festivals, and the TV adverts for the DIY store "Hornbach" are regular highlights in the advertising block. The brand claim "Yes, yes, yippie yippie yeah" has long been a classic. … Mehr
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Brand Communication EN

Brand & Marketing Management Brand Communication B.A. - Bachelor of Arts Do you want to use your communication skills to create ground-breaking advertising campaigns? Do you seek a successful career in an agency, start-up or brand managing company? Do you want to rise above yourself? At Brand University, in the media metropolis of Hamburg, you will lay the foundation for a thriving career in the … Mehr
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Cooperative Doctoral Programme PhD or DBA In cooperation with the highly renowned University of Southern Denmark (Syddansk Universitet, SDU), the Brand University of Applied Sciences (BU) supports dissertation projects by outstanding graduates. Earn an internationally recognised PhD (Dr. Phil.) or DBA (Dr. rer. pol.) issued by the SDU in fields focused on application-oriented research in brand management, brand communication and brand design, and conduct research … Mehr
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Business & Innovation

Business & Innovation Master of Arts Do what has always been done. Never take a risk. Stay on the beaten track. Wouldn’t you rather contribute to a competitive advantage, growth and success of your company? Wouldn’t you rather develop a business innovation that changes the ordinary way things go? Bring your ideas. We will help you transform them into business models and create brands with … Mehr
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Brand Management EN

Brand & Marketing Management Brand Management B.A. – Bachelor of Arts What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that - to be successful, it must embody an attitude to life, represent values and be authentic. At Brand University, you will therefore receive the professional know-how about strategic … Mehr
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Digital Design EN

Brand & Communication Design Digital Design – Bachelor of Arts Digital media are ubiquitous, visible and clickable in everyday life - whether websites, apps, VR, AR or wareables. Designing our digital lives is one of the most exciting and versatile professions. It's not just creativity that counts, but also strategic, technical, economic and social skills. Digital design creates digital experiences that touch and fascinate people. … Mehr
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Entrepreneurship & Innovation

Brand Innovation M.A. Entrepreneurship You want to create your own brand, your own business? Bring your ideas. We will help you transform them into business models - and create brands with purpose. In our master's programme Brand Innovation with focus on Entrepreneurship you will learn what constitutes meaningful and sustainable business models. You will also make your own idea market-ready. In small teams and a … Mehr
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Our City of Hamburg

Our City of Hamburg Greetings from Hamburg, Germany’s 2nd largest city with nearly 1.8m inhabitants! There are many good reasons for visiting Hamburg – and for staying here. Just recently, Hamburg made it onto Lonely Planet’s "Top 5 Cities to Visit in 2018" list. A 2017 study by Hostel World has ranked it as the best city in the world for a night out – … Mehr
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Examination Regulations of the Bachelor’s programmes at Brand University of Applied Sciences

Downloads Please find here the enrolment regulations, study regulations and examination regulations of the Bachelor’s programmes at Brand University of Applied Sciences: Bachelor Enrolment Regulations (IZO) (German) Anrechnungssordnung (AO) (German) Bachelor Study Regulations (BO) (German) Bachelor Examination Regulations (SPO) (German) Bachelor Examination Regulations (SPO) (English) >> Downloas all files as zip

Welcome on Campus – Start of Winter Semester 2021/22

It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr

Welcome on Campus – Start of Winter Semester 2020/21

Never before has there been so much excitement at Brand University about the start of a semester as there was in October 2020, because on October 5th, after six months of empty corridors, the time had finally come again: the Rainville Terrace Campus opened its doors for teaching! Thus, on the first day of the lecture period, not only the first seminars were held according … Mehr

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr
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Work at Brand University of Applied Sciences

Work at Brand University of Applied Sciences As a young university which is international in its outlook and which collaborates closely with universities and companies in the Eurasian region, we can boast an exceptional culture of learning and entrepreneurship, as well as a multicultural environment. Our campus constitutes a community of students and teachers and an open, capable university team. Our daily activities with each … Mehr
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and … Mehr