Skip to content
Content to the tag: leadership
What does a board member of MTP do? Interview with Julika Wiens
If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the … Mehr
„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog
„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and … Mehr
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr