Spotlight On: Jan Glanzmann – Alumnus Brand Management

The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.

Spotlight On: Julia Krüger – Alumna Brand Management B.A.

The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.

Spotlight On: Moritz Beck – Alumnus Brand Management B.A.

Das News-Format “Spotlight on:” stellt Absolventen der Brand University ins Rampenlicht.

Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“

In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr