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Content to the tag: Interview

Guest Lecture Review: 5 Questions for Jürgen Alker, Highsnobiety

Jürgen Alker is a consultant and an expert when it comes to questions around Web 3.0, NFTs and the Metaverse. He has been involved with "Crypto" since 2013 and has recently become Head of NFT Studio at Highsnobiety, where he dedicates himself exclusively to these topics. In this interview, Jürgen answers five important questions from his guest lecture. Brand University: Hi Jürgen! Everybody talks about … Mehr

New Book: Creating a Customer Experience-Centric Startup

It's finally here!  We congratulate Prof. Dr. Thomas Suwelack on the new publication of his book "Creating a Customer Experience-Centric Startup". We are pleased that he, together with the authors Feng Xia Ang and Prof. Dr. rer. pol. Manuel Stegemann, has created an 170-page framework, which is not only intended for startup founders, but also serves as a helpful support for already existing companies. Brand … Mehr

Guest Lecture Review: 5 Questions for Sascha Westermann, Hochbahn Hamburg AG

You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time.   And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture … Mehr

Guest Lecture: 5 questions to Adrian Pickshaus, Territory

Adrian Pickshaus is Executive Creative Director and Editor at Large at Territory, one of Germany's leading content marketing agencies. But what is behind the buzzword "content marketing"? What characterises good content? And what does a journalistic education have to do with this type of marketing? In this interview, Adrian Pickshaus answers the most important questions from his guest lecture. Brand University: Hello Adrian! Territory is … Mehr

Guest Lecture: 5 Questions to Sophie Brodtkorb, Scientific Creative

Sophie Brodtkorb is a Brand Design Alumna of Brand University. After graduation, she decided to pursue a Master's degree at Goldsmiths University in London. How she managed to combine her passions for research and creativity there, and what the perception of colours has to do with it, Sophie Brodtkorb tells us in an interview. Brand University: Hi Sophie, after your Bachelor's degree in Brand Design, … Mehr

Guest Lecture: 5 questions to Michael Schneider, Strategy Director at Jung von Matt

Michael Schneider is Strategy Director at the international advertising agency Jung von Matt. His work gives him deep insights into different corporate cultures. In this interview, he reveals which business culture is required today and which mistakes companies should not make in the Corona pandemic. Brand University: Hi Michael, tell us, what do you do as Strategy Director at Jung von Matt? Michael Schneider: As … Mehr


Germany is currently experiencing an unprecedented boost in digitisation. During the corona pandemic, universities are also changing drastically the way they transmit knowledge. What has changed at Brand University over the last few months as part of that process? No one can answer this question better than Philipp Sichau, IT Infrastructure and Campus Manager at BU. Under his direction, the university is currently experiencing a … Mehr

What does a board member of MTP do? Interview with Julika Wiens

If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the … Mehr

Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH

"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what … Mehr