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Content to the tag: International
United in the fight against corona – face masks from Ningbo
During the Corona Crisis, face masks shape the image on the streets all over the world. What was previously only known from Asian metropolises has now also become reality in the rest of the world. Not only culturally, the need to cover our mouths and noses as a protective measure strikes us unprepared in Germany - masks were previously uncommon here in Germany and therefore … Mehr
BU goes Tokyo
"Konnichiwa" was the word in December for some of our first semester Brand Design students. Under the supervision of Prof. Ansgar Eidens and Dr. Hua Tang they went on an excursion to Japan, more precisely to Tokyo. Instead of discussing theoretical aspects of artworks and creative technologies in the seminar, they moved their classes to Tokyo. There, the focus was on experiencing design at first … Mehr
BU students speaking at NEXT conference 2019
Every year, the NEXT Conference in Hamburg is one of the highlights of the German digital industry. On the 19th and 20th of September 2019, more than 1500 digital experts met in the Hanseatic city to discuss this year's topic "Parallel Worlds". We were particularly pleased that two of our Master's students were among the speakers this time. Laura Malaver and Yifu He joined Prof. … Mehr
„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog
„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and … Mehr
Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou
Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at … Mehr
Master Workshop “My Innovation. My Brand.” – Review 2019
Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's … Mehr
Brand Academy goes Venice: Exploring Biennale di Venezia 2019
Let's go to "Bella Italia"! On the 18th and 19th of May about 40 German and Chinese Brand Design students moved their lessons from the lecture hall to Venice, under the guidance of Prof. Ansgar Eidens and Dr. Hua Tang. With the Biennale Arte, one of the most important exhibitions of contemporary art is currently taking place there. 79 international artists are currently on display … Mehr
Working with corporate partners on practice projects – What’s it like? 5 Master’s students share their views
Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them…
…working with corporate partners on practice projects – What’s it like?
Studying with people from different cultures – How does it feel? 8 Master’s students share their views
Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …studying with people from different cultures at Brand Academy – How does it feel? I really like studying with people from different places. For example, last week we had a workshop and for the first time we cooperated with … Mehr