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International Brand Management

International Brand Management (Master of Arts) Since October 2019, the course International Brand Management merged with the International Brand Communication course and was restructured. To apply for this course is therefore not possible anymore. Find out here about the three new focal points of our Master's programme: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation … Mehr
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Downloads This is where you can download information about our courses and about your application. The materials still contain the former name of our university, Brand Academy. The contents of the brochures as well as the application forms remain valid. Read more about our name change. Brochure BRAND UNIVERSITY OF APPLIED SCIENCES Flyers BRAND MANAGEMENT B.A. BRAND DESIGN B.A. – Communication Design (German) BRAND DESIGN … Mehr
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BU Team

BU Team University Executive Board Prof. Dr. h.c. Shan Fan President of the Brand Acdemy Professor of Intercultural Art Maren Bolbrügge Chancellor Prof. Dr. Alexander Habasche Vice-President for Teaching and Head of the Online MBA Management programme Financial management Prof. Dr. Yonca Limon-Calisan Vice President Research Services Johannes Karlinger Head of Quality Management/ Head of Examinations Office Nina Rubin Student Advisory Service and Application Management … Mehr


The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the … Mehr

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to … Mehr

“Ein Herz für Mexico” Charity Initiative – Interview with IBM Student & Co-Founder Kattya Cruz Ruelas

Kattya Cruz Ruelas is an International Brand Management Master’s student at Brand Academy. Confronted with the devastating earthquakes that struck her home country Mexico in late fall last year, she decided to take action and help her fellow countrymen and –women. Hi Kattya, reported by the world press - but still unnoticed by most people here in Germany - Mexico suffered from earthquakes last year. … Mehr

How to Create Strong Personalities – Brand Academy, Beijing Normal University Zhuhai and St. Mary’s University Conduct 1st Teaching & Learning Workshop

Towards the end of 2017, Brand Academy joined its partner university Beijing Normal University of Zhuhai (BNUZ), China and St. Mary’s University of Halifax, Canada for a 1st joint Teaching and Learning Workshop. In its course, they shared experiences and best practices on how to leverage the full potential and power of the university triangle from China, Canada and Germany. A passion for educating cross-cultural … Mehr

IBM Students Embark on a Journey to the International Tribunal for the Law of the Sea

As part of their study module "International Politics and Law", our 3rd semester International Brand Management Master's students visited the Hamburg-based International Tribunal for the Law of the Sea. Supervised by Lecturer Claudius Finkbeiner, who is also a practicing lawyer at SBL Rechtsanwaltsgesellschaft mbH and an alumnus of Brand Academy, the students managed to gain insights into the elaborate inner workings of this equally complex … Mehr

Recent IBM Master’s Graduate Speaks at Conference for Student Research

On 21st and 22nd of September 2017, the second Conference for Student Research took place at Humboldt-University in Berlin, Germany. The conference is not only bilingual and interdisciplinary, but - as the name suggests - also focused exclusively on research projects conceived and carried out by students, a format that is relatively new to Germany. The 15-minute presentations were organized in 20 different groups based … Mehr