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Content to the tag: International Brand Communication

Brand Academy and XING kick off 2nd practice project

XING means „it works“ in Chinese, which makes it not only a befitting name for the most important professional network in the German-speaking world, but also an accurate evaluation of the ongoing partnership between XING and Brand Academy. The very first joint practice project launched almost exactly one year ago and, upon conclusion, left everyone involved with a feeling of satisfaction and accomplishment. True to … Mehr

BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at … Mehr

IBC Master’s students delight practice partner Tennis-Point against all odds

On January 24th, our International Brand Communication Master’s students were invited to hold their final presentation at the headquarters of practice partner Tennis-Point as part of their module “International Media Planning & Campaigning”. As fate would have it, the road trip turned into an adventure! While the largest part of the team suffered an existential close-quarters experience in a minibus stuck in a five-hour traffic … Mehr

BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many … Mehr

Review: “Social Impact through Design Thinking” Public Guest Lecture

On January 10th, Michael Hübl (Co-Founder of Impact Week) joined BA students Stina Kozok (International Brand Communication M.A.) and Sina Petersen (Communication Design B.A.) for a guest lecture titled “Social Impact Through Design Thinking” on our campus. The three shared their stories and experiences surrounding Impact Week projects. Impact Week fosters entrepreneurship, innovation and intercultural exchange through Design Thinking in order to create social impact. … Mehr

Sinus-Meta-Milieu Workshop @ Brand Academy

On December 6th, our International Brand Communication (IBC) Master’s students had a rare chance to learn about the importance and possibilities of qualitative target group segmentation in international strategic media planning.     As part of a so-called Sinus-Meta-Milieu Workshop, Dr. James Edwards (Sinus Berlin) and Matthias Arnold (Sinus Heidelberg) elaborated on the similarities and regional differences of milieus in European countries. As an added … Mehr

Big Serve: IBC Master’s Students Hit Off Practice Project with Tennis-Point at Hamburg’s Leading Tennis & Hockey Club HTHC

As part of the study module “International Media Planning & Campaigning” (supervised by Lecturer Johannes C. Röhr), International Brand Communication Master’s students and their new partner Tennis-Point have started another promising Practice Project. eCommerce company Tennis-Point is Europe’s No. 1 in the field of tennis equipment. Christian Singer, General Manager International and CMO Florian Braukmann represented the company at the first project meeting on the … Mehr

IBC Master’s & Brand Design Bachelor’s Students Kick Off Practice Project with Renowned Agency Serviceplan

In July we reported about an excursion of Brand Design Bachelor’s students to the Hamburg offices of renowned agency Serviceplan, which is part of the Serviceplan Group. The students left with valuable insights into the agency’s new cases and a reasonable hope that a joint practice project would follow eventually. These hopes have come true! A short while ago, an interdisciplinary group of International Brand … Mehr

IBC Student Wins German Design Award 2018 for Excellent Communication Design

On February 9, 2018, our graduate Jia Cheng received a German Design Award 2018 for Excellent Communication Design from the honorable jury, which consists of recognized leading design experts from various disciplines. The award ceremony took place in Frankfurt and was attended by Jia Cheng, some of his friends and family members as well as International Brand Communication Course Director Prof. Dr. Yonca Limon-Calisan. Jia … Mehr