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Content to the tag: International Brand Communication

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International Brand Communication (Master of Arts)

International Brand Communication (Master of Arts) Since October 2019, the course International Brand Communication merged with the International Brand Management course and was restructured. To apply for this course is therefore not possible anymore. Find out here about the three new focal points of our Master's programme: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation Download … Mehr
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Downloads

Downloads This is where you can download information about our courses and about your application. The materials still contain the former name of our university, Brand Academy. The contents of the brochures as well as the application forms remain valid. Read more about our name change. Brochure BRAND UNIVERSITY OF APPLIED SCIENCES Flyers BRAND MANAGEMENT B.A. BRAND DESIGN B.A. – Communication Design (German) BRAND DESIGN … Mehr
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BU Team

BU Team University Executive Board Prof. Dr. h.c. Shan Fan President of the Brand Acdemy Professor of Intercultural Art Maren Bolbrügge Chancellor Prof. Dr. Alexander Habasche Vice-President for Teaching and Head of the Online MBA Management programme Financial management Prof. Dr. Yonca Limon-Calisan Vice President Research Services Johannes Karlinger Head of Quality Management/ Head of Examinations Office Nina Rubin Student Advisory Service and Application Management … Mehr

HAMBURG X HANGZHOU: INTERNATIONAL TEACHING IN TIMES OF CORONA

International teaching plays a significant role at Brand University. BU lecturers regularly visit our partner universities abroad to give seminars there as well. But how does this teaching exchange work in times of Corona? Because of travel restrictions, it's a matter of getting creative. Our lecturer Betty Siegel shows how it works. She normally teaches master students from the China Academy of Art in Hangzhou … Mehr

GRADUATION CEREMONY: A SPECIAL DAY AT BRAND UNIVERSITY

The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the … Mehr

BU students speaking at NEXT conference 2019

Every year, the NEXT Conference in Hamburg is one of the highlights of the German digital industry. On the 19th and 20th of September 2019, more than 1500 digital experts met in the Hanseatic city to discuss this year's topic "Parallel Worlds". We were particularly pleased that two of our Master's students were among the speakers this time. Laura Malaver and Yifu He joined Prof. … Mehr

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to … Mehr

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding … Mehr

Brand Academy @ Superunion

On May 8, International Brand Communication Master's students following the module "Consumer Psychology & Insights" were treated to a double-feature: Firstly, they had the opportunity to get to know Superunion (formerly Brand Union) as a potential employer. Superunion is the roof under which WPP has decided to bundle its agencies, and the perspective of joining such a massive global network alone makes for an excellent … Mehr