fbpx
Skip to content

Content to the tag: industry

Kein Beitragsbild

Projects

 Projects General Airbus Isabelle Fa Mars Petcare Brand Management Airbus ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design Inclusive … Mehr
Kein Beitragsbild

International Brand Communication (Master of Arts)

International Brand Communication (Master of Arts) Since October 2019, the course International Brand Communication merged with the International Brand Management course and was restructured. To apply for this course is therefore not possible anymore. Find out here about the three new focal points of our Master's programme: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation Download … Mehr
Kein Beitragsbild

Projects

Projects General Airbus Isabelle Fa Mars Petcare Brand Management Airbus ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design Inclusive … Mehr

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr

What does a board member of MTP do? Interview with Julika Wiens

If you want to be successful at what you do, you have to start early - which is why it is particularly important for a successful career start to gain practical experience during your studies. But it doesn't always have to be a part-time job. Student initiatives also offer the opportunity to network early on. Probably the best known of these student initiatives in the … Mehr

How AI can influence a brand’s success: Review of the guest lecture by Rob Taylor, Natter.AI

"How AI can influence a brand's success." Rob Taylor, CEO of Natter.ai, spoke about this topic in his guest lecture on December 17th at Brand University. Natter.ai is a specialist consultancy that focuses on harnessing the powers of Natural Language Processing AI to redefine how businesses interact and engage with their customers. In his presentation, the AI expert explained not only how machines become intelligent, … Mehr

Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH

"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what … Mehr
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and … Mehr
Sebastian Heine Brand Academy

Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy

20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops … Mehr
Heiko Packwitz Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr

Guest Lecture: Dr. Philipp Gausling about Marketing in B2B

On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has … Mehr

BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many … Mehr