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Content to the tag: impressions

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Impressions of Brand University of Applied Sciences
Kathleen Ix China Academy of Arts Brand Academy

Interview: Kathleen Ix as guest lecturer at the China Academy of Art in Hangzhou

Kathleen Ix, lecturer at Brand Academy and Director of Strategy & Innovation at Superunion, went on to teach as a guest lecturer at our partner university China Academy of Art in May and June 2019. We asked her in an interview what surprised her about China and which highlight she will never forget. Hello Kathleen, you have just spent almost a month in China at … Mehr
Brand Academy auf dem OMR Festival 2019 Beitragsbild

Online Marketing Rockstars: What we take away from OMR Festival 2019

The digital marketing world celebrates its stars in Hamburg - this was once again proven on May 7th and 8th at the annual festival of Online Marketing Rockstars - OMR for short. And we from the Brand Academy were of course right in the middle of it. When marketing experts meet in the Hanseatic city, varoius conferences, lectures and master classes focus on the latest … Mehr

Guest Lecture: Dr. Philipp Gausling about Marketing in B2B

On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has … Mehr