Guest Lecture Review: 5 Questions for Jürgen Alker, Highsnobiety

Jürgen Alker is a consultant and an expert when it comes to questions around Web 3.0, NFTs and the Metaverse. He has been involved with "Crypto" since 2013 and has recently become Head of NFT Studio at Highsnobiety, where he dedicates himself exclusively to these topics. In this interview, Jürgen answers five important questions from his guest lecture. Brand University: Hi Jürgen! Everybody talks about … Mehr

Guest Lecture Review: 5 Questions for Sascha Westermann, Hochbahn Hamburg AG

You can really hardly get around the topic of mobility. No matter if in everyday situations or when planning a vacation. The way we get from one place to another on a daily basis is one of the central aspects of our time.   And so digital transformation processes in urban transport are becoming an increasingly important topic. Sascha Westermann is very familiar with this terrain. He gave an interesting lecture … Mehr

DDC | Morning Break visits the Brand Academy

On friday morning, a visit of the German Designer Club (DDC) showed once again, that a university is not just a place where students gather, but also where practicioners get together for exciting lectures. The DDC invited its members on May 10th to the "DDC Morning Break" in Hamburg at the Brand Academy - a premiere! Interested designers and also our students seized the opportunity … Mehr

Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“

In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr