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Content to the tag: expertise
Brand Management EN
Brand & Marketing Management Brand Management B.A. – Bachelor of Arts What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that - to be successful, it must embody an attitude to life, represent values and be authentic. At Brand University, you will therefore receive the professional know-how about strategic … Mehr
Guest Lecture: 5 questions to Paul Weinreich from Freelance Junior
What are the advantages of being a freelancer during your studies? What do I need to know about German bureaucracy? What kind of insurance do I need as a freelancer? These and many other questions come to mind when you think about becoming self-employed during your studies. Paul Weinreich, CEO and founder of Freelance Junior, answered the most important questions and dispelled myths in his … Mehr
Review guest lecture: 5 questions to Hannah Johnson and Ann Kristin Delplanque from Demodern
A trip to Mars, a superhero flight over the city of Ulm or becoming part of a movie. For most people this has little to do with reality. You can still experience these adventures - thanks to immersive technologies such as virtual reality. Behind such ideas are minds like Hannah Johnson, Director Interactive Storytelling, and Ann Kristin Delplanque, UX designer at Demodern. The Hamburg-based agency … Mehr
Professor Michael Jonas called in the jury of the DDC competition “Gute Gestaltung 19”
The German Designer Club (DDC) is the leading club for designers from all disciplines in the German-speaking countries. For 20 years, the DDC has been organising the competition GUTE GESTALTUNG (Good Design) with the aim of providing a stage for good design. In 2019, brands, manufacturers, designers, entrepreneurs, agencies, developers, students and young, design-oriented start-ups can submit their work in the seven categories Identity, … Mehr
Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH
"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what … Mehr
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr
Marketing-Executive-Meeting at Brand Academy
Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Mehr
Online Marketing Rockstars: What we take away from OMR Festival 2019
The digital marketing world celebrates its stars in Hamburg - this was once again proven on May 7th and 8th at the annual festival of Online Marketing Rockstars - OMR for short. And we from the Brand Academy were of course right in the middle of it. When marketing experts meet in the Hanseatic city, varoius conferences, lectures and master classes focus on the latest … Mehr
“EU – Back to University” at Brand Academy
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest … Mehr