Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr

How AI can influence a brand’s success: Review of the guest lecture by Rob Taylor, Natter.AI

"How AI can influence a brand's success." Rob Taylor, CEO of Natter.ai, spoke about this topic in his guest lecture on December 17th at Brand University. Natter.ai is a specialist consultancy that focuses on harnessing the powers of Natural Language Processing AI to redefine how businesses interact and engage with their customers. In his presentation, the AI expert explained not only how machines become intelligent, … Mehr

Networking advice from the expert: Review of the guest lecture by Dr. Johannes Ripken, Tamanguu

"Relationships determine business success" - says Dr. Johannes Ripken. As co-founder of Tamanguu, he runs an application that supports the process of business networking and relationship management. In his guest lecture on "How to build strong Business Relationships with an identity-oriented Approach" on November the 6th, 2019, Dr. Johannes Ripken provided our students with valuable advice for successful networking. Especially at the beginning of a … Mehr