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HAMBURG | BRAND BACHELOR SESSION 21. MAI 2015 Am Donnerstag, den 21. Mai 2015 findet eine weitere Brand Bachelor Session statt. Hier bieten wir Ihnen die Möglichkeit, unsere Hochschule und unsere Bachelorstudiengänge auf eine interaktive Art kennenzulernen. Auf unserer Brand Bachelor Session stellen wir Ihnen regelmäßig unsere einzigartigen Bachelorstudiengänge vor. Erfahren Sie im Rahmen dieser Veranstaltung, welche Kompetenzen und Fähigkeiten Sie in unseren Studiengängen Brand … Mehr

Guest Lecture: 5 questions to Paul Weinreich from Freelance Junior

What are the advantages of being a freelancer during your studies? What do I need to know about German bureaucracy? What kind of insurance do I need as a freelancer? These and many other questions come to mind when you think about becoming self-employed during your studies. Paul Weinreich, CEO and founder of Freelance Junior, answered the most important questions and dispelled myths in his … Mehr

How AI can influence a brand’s success: Review of the guest lecture by Rob Taylor, Natter.AI

"How AI can influence a brand's success." Rob Taylor, CEO of Natter.ai, spoke about this topic in his guest lecture on December 17th at Brand University. Natter.ai is a specialist consultancy that focuses on harnessing the powers of Natural Language Processing AI to redefine how businesses interact and engage with their customers. In his presentation, the AI expert explained not only how machines become intelligent, … Mehr
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and … Mehr
Brand Academy auf dem OMR Festival 2019 Beitragsbild

Online Marketing Rockstars: What we take away from OMR Festival 2019

The digital marketing world celebrates its stars in Hamburg - this was once again proven on May 7th and 8th at the annual festival of Online Marketing Rockstars - OMR for short. And we from the Brand Academy were of course right in the middle of it. When marketing experts meet in the Hanseatic city, varoius conferences, lectures and master classes focus on the latest … Mehr