PhD EN

Cooperative Doctoral Programme PhD or DBA In cooperation with the highly renowned University of Southern Denmark (Syddansk Universitet, SDU), the Brand University of Applied Sciences (BU) supports dissertation projects by outstanding graduates. Earn an internationally recognised PhD (Dr. Phil.) or DBA (Dr. rer. pol.) issued by the SDU in fields focused on application-oriented research in brand management, brand communication and brand design, and conduct research … Mehr

Examination Regulations of the Bachelor’s programmes at Brand University of Applied Sciences

Downloads Please find here the enrolment regulations, study regulations and examination regulations of the Bachelor’s programmes at Brand University of Applied Sciences: Bachelor Enrolment Regulations (IZO) (German) Anrechnungssordnung (AO) (German) Bachelor Study Regulations (BO) (German) Bachelor Examination Regulations (SPO) (German) Bachelor Examination Regulations (SPO) (English) >> Downloas all files as zip

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles … Mehr

Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“

In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a … Mehr