Brand University appoints Dr. Anne Kranzbühler as Professor for Customer Experience

A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor's degree in marketing and communication. With the professorship for "Customer Experience" she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous … Mehr

New Book: Creating a Customer Experience-Centric Startup

It's finally here!  We congratulate Prof. Dr. Thomas Suwelack on the new publication of his book "Creating a Customer Experience-Centric Startup". We are pleased that he, together with the authors Feng Xia Ang and Prof. Dr. rer. pol. Manuel Stegemann, has created an 170-page framework, which is not only intended for startup founders, but also serves as a helpful support for already existing companies. Brand … Mehr