“Make it your project!” – Interview with Heimat founder Guido Heffels

Guido Heffels is one of three founders of "heimat". Heimat is recognised as one of the most creative agencies in Germany. Many of their works have won awards at the Cannes Lions and other international festivals, and the TV adverts for the DIY store "Hornbach" are regular highlights in the advertising block. The brand claim "Yes, yes, yippie yippie yeah" has long been a classic. … Mehr

Open Space 2020 at Designxport

On October 5th, after the welcoming program for first semester students on the campus of the BU, another event awaited the Brand Design students for the kick-off of the semester: Open Space 2020. Every year at the start of the semester, design students of all classes come together with Prof. Michael Jonas and Prof. Ansgar Eidens to take a look at the semester ahead of … Mehr