New cooperation with the German Design Council

Brand University is pleased to announce its new collaboration with the German Design Council. The German Design Council acts as a leading global competence center for communication and knowledge transfer in the field of design, brands and innovation. Its members are well-known companies, institutions and individuals. It offers them a forum for cross-industry knowledge transfer and ensures competitive advantages for its members. Brand University and … Mehr

Research

New cooperation with Northwestern Polytechnical University

Brand University welcomes a new cooperation partner for the Master's programme Brand Innovation! Together with Northwestern Polytechnical University, we will further develop the focus on Design & Innovation in the future. The university in Xi'an, China, unites diverse faculties and research disciplines. Its focus is on the development of teaching and research in aerospace and navigation technology. The renowned Northwestern Polytechnical University is one of … Mehr

First students from Ningbo start 2+2 program at Brand University

"Welcome to Hamburg" was the message on October 12th for the first students of the new 2+2 program of our cooperation with the Zhejiang Wanli University in Ningbo. The group had been looking forward to this moment for a long time, as they started their studies in China two years ago and will now continue them in English in Hamburg for another two years at … Mehr

Sinus-Meta-Milieu Workshop @ Brand Academy

On December 6th, our International Brand Communication (IBC) Master’s students had a rare chance to learn about the importance and possibilities of qualitative target group segmentation in international strategic media planning.     As part of a so-called Sinus-Meta-Milieu Workshop, Dr. James Edwards (Sinus Berlin) and Matthias Arnold (Sinus Heidelberg) elaborated on the similarities and regional differences of milieus in European countries. As an added … Mehr