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Brand Management EN
Brand & Marketing Management Brand Management B.A. – Bachelor of Arts What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that - to be successful, it must embody an attitude to life, represent values and be authentic. At Brand University, you will therefore receive the professional know-how about strategic … Mehr
Brand Communication alt
Brand Communication Do you…? ...want to use your communication skills to create ground-breaking advertising campaigns that convince consumers and boost brands? ...seek a successful career in an agency, startup or brand managing company? ...want to learn from one of the world’s leading industrial nations? ...prefer studying in a safe and attractive cosmomolitan city? ...want to study in English? (German optional in 1st year) Then Brand Communication … Mehr
Brand Management
Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands … Mehr
International Brand Management
International Brand Management (Master of Arts) Since October 2019, the course International Brand Management merged with the International Brand Communication course and was restructured. To apply for this course is therefore not possible anymore. Find out here about the three new focal points of our Master's programme: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation … Mehr
Guest Lecture: 5 questions to Adrian Pickshaus, Territory
Adrian Pickshaus is Executive Creative Director and Editor at Large at Territory, one of Germany's leading content marketing agencies. But what is behind the buzzword "content marketing"? What characterises good content? And what does a journalistic education have to do with this type of marketing? In this interview, Adrian Pickshaus answers the most important questions from his guest lecture. Brand University: Hello Adrian! Territory is … Mehr
Guest Lecture | 5 questions to Patrick Klingberg, CEO of artaxo GmbH
"Creating your digital success" - this is the motto of the artaxo GmbH. Its managing director/CEO, Patrick Klingberg, gave a lecture on brand management in the digital age at Brand University. His message: Today more than ever, everything in marketing should revolve around customer needs. In an interview, the search engine and content expert tells us what is still underestimated in the industry and what … Mehr
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to … Mehr