Content to the tag: Communication

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Review guest lecture: 5 questions to Hannah Johnson and Ann Kristin Delplanque from Demodern

A trip to Mars, a superhero flight over the city of Ulm or becoming part of a movie. For most people this has little to do with reality. You can still experience these adventures - thanks to immersive technologies such as virtual reality. Behind such ideas are minds like Hannah Johnson, Director Interactive Storytelling, and Ann Kristin Delplanque, UX designer at Demodern. The Hamburg-based agency [...]

Huawei Cases and Donald Trump: Review of the guest lecture by Max Lederer, Jung von Matt

"Make it possible" - with this claim Huawei is successfully selling smartphones and more worldwide. The agency Jung von Matt has played its part in ensuring that Huawei is also successful on the German market. Invited by Prof. Michael Jonas, course director Digital Design, Max Lederer, Executive Creative Director and Partner at Jung von Matt, told our students and interested guests about his work for [...]
2. DACHINA Markendialog

„Brand Thinking in the Digital Age“ – Review of the 2nd DACHINA Markendialog

„Brand Thinking in the Digital Age“ was the motto of the 2nd DACHINA Brand Dialogue, which took place on the 6th of September 2019 in the Hotel Grand Elysée in Hamburg. Around 450 brand experts from the DACH region and China gathered at the conference to discuss the topic of brands between culture and economy. Representatives of global companies such as the Alibaba Group and [...]
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Master Workshop “My Innovation. My Brand.” – Review 2019

Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's [...]
Heiko Packwitz Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions

Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to [...]

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles [...]

Brand Academy appoints Dr. Stefan Waller as Professor of International Brand and Innovation Culture

Quite some time ago, Brand Academy advertised a new professorship with the denomination „Intercultural Brand and Innovation Culture“, to be added to its Communications department. The new professorship focuses on current and future influences on brand development and brand culture as well as the framework conditions applying to both – especially in the Eurasian and Sino-German context. Since it can be considered the key driver [...]

#bagoesningbo! 8 BA students embark on a special kind of excursion

Brand Academy has always been the perfect place for those who want to focus their studies on brands. Now they can add an extra challenge by experiencing brands in an intercultural context during an exchange semester at our new partner institution Zheijiang Wanli University in Ningbo (China)! To kick off the new cooperation, 8 BA students from various study programs will be able to enjoy [...]

Brand Academy and Bag To Life: New partnership takes off

Bag To Life creates bags and accessories from authentic materials used in aviation. For instance, life jackets are turned into attractive backpacks. The recycling idea involved would already make for an attractive practice project. But not enough: Bag To Life and Brand Academy have also something in common, namely award-winning design and branding. While our student Robert Steiman secured a German Brand Award in 2016, Bag to Life did [...]