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Content to the tag: china

New cooperation with Northwestern Polytechnical University

Brand University welcomes a new cooperation partner for the Master's programme Brand Innovation! Together with Northwestern Polytechnical University, we will further develop the focus on Design & Innovation in the future. The university in Xi'an, China, unites diverse faculties and research disciplines. Its focus is on the development of teaching and research in aerospace and navigation technology. The renowned Northwestern Polytechnical University is one of … Mehr

First students from Ningbo start 2+2 program at Brand University

"Welcome to Hamburg" was the message on October 12th for the first students of the new 2+2 program of our cooperation with the Zhejiang Wanli University in Ningbo. The group had been looking forward to this moment for a long time, as they started their studies in China two years ago and will now continue them in English in Hamburg for another two years at … Mehr

Guest Lecture: 5 questions to Torsten Sollitzer from ChinaWeChatting

In recent years, China has developed from a global "copy-cat" to a driving force for innovation in online marketing and e-commerce. The market has produced technology giants that we in Germany have often never heard of before. Torsten Sollitzer is someone who has a close eye on the Chinese online market and knows it inside out. The founder of ChinaWeChatting has been supporting German and … Mehr

United in the fight against corona – face masks from Ningbo

During the Corona Crisis, face masks shape the image on the streets all over the world. What was previously only known from Asian metropolises has now also become reality in the rest of the world. Not only culturally, the need to cover our mouths and noses as a protective measure strikes us unprepared in Germany - masks were previously uncommon here in Germany and therefore … Mehr

Huawei Cases and Donald Trump: Review of the guest lecture by Max Lederer, Jung von Matt

"Make it possible" - with this claim Huawei is successfully selling smartphones and more worldwide. The agency Jung von Matt has played its part in ensuring that Huawei is also successful on the German market. Invited by Prof. Michael Jonas, course director Digital Design, Max Lederer, Executive Creative Director and Partner at Jung von Matt, told our students and interested guests about his work for … Mehr

Opening of the Study Centre Hamburg of Zheijang Wanli University

On October 29th, 2019 we celebrated the opening of the new study center in Hamburg of our Chinese partner Zheijang Wanli University. The new campus is located in the Park of Harmony at Mittelweg and will welcome Chinese exchange students with a tailor-made course program that complements their studies in China. Seminars in the fields of business, management, law, design and architecture, among others, expand … Mehr

Guest Students from Ningbo spend Summer in Hamburg

This summer, two groups from our partner university in Ningbo visited the Brand Academy to each study for four weeks in Hamburg. On July 15, a group of 42 students from the Business and Law School of Zhejiang Wanli University made the start. They attended seminars on topics such as Management for Marketeers, Finance and Investment in Germany, Intercultural Competence and German and International Law. … Mehr

#bagoesningbo! 8 BA students embark on a special kind of excursion

Brand Academy has always been the perfect place for those who want to focus their studies on brands. Now they can add an extra challenge by experiencing brands in an intercultural context during an exchange semester at our new partner institution Zheijiang Wanli University in Ningbo (China)! To kick off the new cooperation, 8 BA students from various study programs will be able to enjoy … Mehr

How to Create Strong Personalities – Brand Academy, Beijing Normal University Zhuhai and St. Mary’s University Conduct 1st Teaching & Learning Workshop

Towards the end of 2017, Brand Academy joined its partner university Beijing Normal University of Zhuhai (BNUZ), China and St. Mary’s University of Halifax, Canada for a 1st joint Teaching and Learning Workshop. In its course, they shared experiences and best practices on how to leverage the full potential and power of the university triangle from China, Canada and Germany. A passion for educating cross-cultural … Mehr