Content to the tag: career

Guest Lecture: 5 questions to Paul Weinreich from Freelance Junior

What are the advantages of being a freelancer during your studies? What do I need to know about German bureaucracy? What kind of insurance do I need as a freelancer? These and many other questions come to mind when you think about becoming self-employed during your studies. Paul Weinreich, CEO and founder of Freelance Junior, answered the most important questions and dispelled myths in his [...]

Marketing-Executive-Meeting at Brand Academy

Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles [...]

Guest Lecture: Dr. Philipp Gausling about Marketing in B2B

On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has [...]

Brand Academy @ Superunion

On May 8, International Brand Communication Master's students following the module "Consumer Psychology & Insights" were treated to a double-feature: Firstly, they had the opportunity to get to know Superunion (formerly Brand Union) as a potential employer. Superunion is the roof under which WPP has decided to bundle its agencies, and the perspective of joining such a massive global network alone makes for an excellent [...]

How to Create Strong Personalities – Brand Academy, Beijing Normal University Zhuhai and St. Mary’s University Conduct 1st Teaching & Learning Workshop

Towards the end of 2017, Brand Academy joined its partner university Beijing Normal University of Zhuhai (BNUZ), China and St. Mary’s University of Halifax, Canada for a 1st joint Teaching and Learning Workshop. In its course, they shared experiences and best practices on how to leverage the full potential and power of the university triangle from China, Canada and Germany. A passion for educating cross-cultural [...]