International Brand Communication (Master of Arts)

International Brand Communication (Master of Arts) Since October 2019, the course International Brand Communication merged with the International Brand Management course and was restructured. To apply for this course is therefore not possible anymore. Find out here about the three new focal points of our Master's programme: BRAND INNOVATION M.A. Marketing & Innovation BRAND INNOVATION M.A. Design & Innovation BRAND INNOVATION M.A. Entrepreneurship & Innovation Download … Mehr

From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, … Mehr