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Content to the tag: Brand Strategy

“Make it your project!” – Interview with Heimat founder Guido Heffels

Guido Heffels is one of three founders of "heimat". Heimat is recognised as one of the most creative agencies in Germany. Many of their works have won awards at the Cannes Lions and other international festivals, and the TV adverts for the DIY store "Hornbach" are regular highlights in the advertising block. The brand claim "Yes, yes, yippie yippie yeah" has long been a classic. … Mehr