#FACIALEXPRESSIONANALYSIS – OPEN DAY IM BRAND RESEARCH LAB

Poker face or open book - what does the facial expression say about how someone feels when they look at something? The second "Open Research Day" in the Brand Research Lab of the BU revolved around this question. After Prof. Dr. Yonca Limon-Calisan and her student assistant Maria del Rocío Gil Rodriguez had given an introduction to the topic of eye tracking in the first … Mehr

#EYETRACKING – ERSTER OPEN DAY IM BRAND RESEARCH LAB

In November, the Brand Research Lab opened its doors for the first "Open Research Day" session. In this series of events, Brand University students have the opportunity to familiarize themselves with the new research lab one day a month and to immerse themselves in a specific topic. The focus of the first event was on eye tracking. In small groups, interested students received an introduction … Mehr

RESEARCH AT DISTANCE – THE BRAND RESEARCH LAB IS EXCLUSIVELY TESTING THE REMOTE VERSION OF IMOTIONS

The summer semester 2020 presented the Brand University with new challenges in the face of the coronavirus pandemic, not only in teaching - the research department also had to rethink its approach in recent months. Normally, experimental studies at BU are conducted in the Brand Research Lab, where professors, lecturers and students have the resources for interdisciplinary research at their disposal. But how can projects … Mehr