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Content to the tag: Brand Management

Brand Academy and Bag To Life: New partnership takes off

Bag To Life creates bags and accessories from authentic materials used in aviation. For instance, life jackets are turned into attractive backpacks. The recycling idea involved would already make for an attractive practice project. But not enough: Bag To Life and Brand Academy have also something in common, namely award-winning design and branding. While our student Robert Steiman secured a German Brand Award in 2016, Bag to Life did … Mehr