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Content to the tag: Brand Management

Graduation ceremony for Bachelor’s and Master’s graduates at the new BU campus

On 5 April 2024, the graduation ceremony of the graduating classes from the winter semester 2023/2024 took place at the new campus of Brand University of Applied Sciences. Prof Dr Yonca Limon-Calisan, Vice President for Research at BU, hosted the ceremony that afternoon. A cellist accompanied the event with music. The ceremony, at which both Bachelor’s and Master’s graduates received their well-deserved certificates, was characterised … Mehr

Congratulations on the graduation ceremony for the class of 2023

The big day has finally arrived: Our Bachelor's and Master's graduates from the summer semester 2023 received their long-awaited degree certificates on 29 September 2023! The graduation ceremony for the Brand Management, Brand Design and Brand Innovation degree programmes took place in the festive atmosphere of the Mozartsäle. In the company of their biggest supporters, our newly graduated alumni were delighted to have reached their … Mehr

Graduation ceremony: Congratulations to the graduating class of 2022/2023

Finally holding their own diploma in their hands - the big day arrived for our Bachelor's and Master's graduates on Friday, March 31, 2023. In the festive ambience of the Mozartsäle, we said goodbye to our new graduates from the bachelor's programs Brand Design and Brand Management as well as from the master's program Brand Innovation. The ceremony was opened by Prof. Ute Röseler, followed … Mehr

Congratulations to the first winners of the ABOUT YOU scholarship!

Emily Perks and Nik-Anton Nagel from the 5th semester Brand Management are the first winners of the ABOUT YOU scholarship! The two students succeeded in two rounds against the competition. Out of 18 applications received, ABOUT YOU invited ten applicants to the ABOUT YOU Day, where participants were briefed on developing a campaign including budget calculation. Emily and Nik convinced the jury with their cases … Mehr

Brand University appoints Dr. Anne Kranzbühler as Professor for Customer Experience

A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor's degree in marketing and communication. With the professorship for "Customer Experience" she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous … Mehr
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Brand Management B.A. Overview

Brand Management Bachelor of Arts Successful companies around the world share one thing in common - they have managed to build a strong brand with an authentic image. They embody an attitude to life with which consumers identify and which they desire. Learn how to strategically develop, emotionally communicate and sustainably manage brands in the Strategic Marketing Management specialization. Already during your studies, you will … Mehr
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Brand Management EN

Brand & Marketing Management Brand Management B.A. – Bachelor of Arts What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that - to be successful, it must embody an attitude to life, represent values and be authentic. At Brand University, you will therefore receive the professional know-how about strategic … Mehr
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Brand Management

Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands … Mehr
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Downloads This is where you can download information about our courses and about your application. The materials still contain the former name of our university, Brand Academy. The contents of the brochures as well as the application forms remain valid. Read more about our name change. Brochure BRAND UNIVERSITY OF APPLIED SCIENCES Flyers BRAND MANAGEMENT B.A. BRAND DESIGN B.A. – Communication Design (German) BRAND DESIGN … Mehr
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Brand Management Projects

Projects General Airbus Isabelle Fa Mars Petcare Brand Management Airbus ABOUT YOU Isabelle Fa Airbus O’ave Hamburg Marketing Knut Hansen Dry Gin Erasco GB Foods Iris von Arnim Can Axartell Hamburger Volksbank Mars Petcare 4YOU Lufthansa Industry Solutions CEWE Paulaner Zwickl Pedigree Pilot BAG TO LIFE Bitburger SCHWARZKOPF PROFESSIONAL Beiersdorf Unilever DANONE Hotel Grand Elysée Hamburg VILLEROY & BOCH British American Tobacco Communication Design Inclusive … Mehr
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BU Team

BU Team University Executive Board Prof. Dr. h.c. Shan Fan President of the Brand Acdemy Professor of Intercultural Art Maren Bolbrügge Chancellor Prof. Dr. Alexander Habasche Vice-President for Teaching and Head of the Online MBA Management programme Financial management Prof. Dr. Yonca Limon-Calisan Vice President Research Services Johannes Karlinger Head of Quality Management/ Head of Examinations Office Nina Rubin Student Advisory Service and Application Management … Mehr

One-on-One Info Video-Call

One-on-One Info Video Call Are you interested in management or design studies with a focus on brands? Do you have questions about our Bachelor's and Master's programmes or the application process? Even in the current situation, we believe that a personal consultation will answer your questions best. That is why we offer you the opportunity to contact our advisors directly through video-chat via Skype or … Mehr
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Examination Regulations of the Bachelor’s programmes at Brand University of Applied Sciences

Downloads Please find here the enrolment regulations, study regulations and examination regulations of the Bachelor’s programmes at Brand University of Applied Sciences: Bachelor Enrolment Regulations (IZO) (German) Anrechnungssordnung (AO) (German) Bachelor Study Regulations (BO) (German) Bachelor Examination Regulations (SPO) (German) Bachelor Examination Regulations (SPO) (English) >> Downloas all files as zip

Welcome on Campus – Start of Winter Semester 2021/22

It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr