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Content to the tag: Brand Management
Congratulations to the first winners of the ABOUT YOU scholarship!
Emily Perks and Nik-Anton Nagel from the 5th semester Brand Management are the first winners of the ABOUT YOU scholarship! The two students succeeded in two rounds against the competition. Out of 18 applications received, ABOUT YOU invited ten applicants to the ABOUT YOU Day, where participants were briefed on developing a campaign including budget calculation. Emily and Nik convinced the jury with their cases … Mehr
Brand University appoints Dr. Anne Kranzbühler as Professor for Customer Experience
A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor's degree in marketing and communication. With the professorship for "Customer Experience" she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous … Mehr
Brand Management B.A. Overview
Brand Management Bachelor of Arts Successful companies around the world share one thing in common - they have managed to build a strong brand with an authentic image. They embody an attitude to life with which consumers identify and which they desire. Learn how to strategically develop, emotionally communicate and sustainably manage brands in the Strategic Marketing Management specialization. Already during your studies, you will … Mehr
Brand Management EN
Brand & Marketing Management Brand Management B.A. – Bachelor of Arts What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that - to be successful, it must embody an attitude to life, represent values and be authentic. At Brand University, you will therefore receive the professional know-how about strategic … Mehr
Brand Management
Brand Management (Bachelor of Arts) You are ambitious, curious and your heart beats for brands? You want ... to develop innovative products and help shape major brands? to turn products into brands and brands into love brands? to work on real projects with leading brand companies and established agencies during your studies? Start your career with us - learn how to develop and manage brands … Mehr
Downloads
Downloads This is where you can download information about our courses and about your application. The materials still contain the former name of our university, Brand Academy. The contents of the brochures as well as the application forms remain valid. Read more about our name change. Brochure BRAND UNIVERSITY OF APPLIED SCIENCES Flyers BRAND MANAGEMENT B.A. BRAND DESIGN B.A. – Communication Design (German) BRAND DESIGN … Mehr
Brand Management Projects
Projects Brand Innovation Inclusive Brands UNESCO Institute for Lifelong Learning Flensburger Brauerei MOIA ARIC 21Done DFB-Akademie Velomar Murnauer Markenvertrieb Can Axartell Wunder Mobility Fairmont Hotel Vier Jahreszeiten Savencia Kellogg’s MOIA Xing Wempe Tennis Point Pringles Beiersdorf Leica Kellogg’s Tallink Silja Line Glenfiddich Hot Hotter Beefer! XING Beiersdorf Europcar SASOL WAX Beiersdorf and Brand Academy Launch Practice Project about Undisclosed Brand Marketing & Innovation Inclusive Brands … Mehr
BU Team
BU Team University Executive Board Prof. Dr. h.c. Shan Fan President of the Brand Acdemy Professor of Intercultural Art Maren Bolbrügge Chancellor Prof. Dr. Sven Christiansen Vice President Research Prof. Dr. Yonca Limon-Calisan Vice President Research on parental leave Services Johannes Karlinger Head of Quality Management/ Head of Examinations Office Nina Rubin Student Advisory Service and Application Management (Bachelor)/ Examinations Office Anna Braun Student Advisory … Mehr
One-on-One Info Video-Call
One-on-One Info Video Call Are you interested in management or design studies with a focus on brands? Do you have questions about our Bachelor's and Master's programmes or the application process? Even in the current situation, we believe that a personal consultation will answer your questions best. That is why we offer you the opportunity to contact our advisors directly through video-chat via Skype or … Mehr
Examination Regulations of the Bachelor’s programmes at Brand University of Applied Sciences
Downloads Please find here the enrolment regulations, study regulations and examination regulations of the Bachelor’s programmes at Brand University of Applied Sciences: Bachelor Enrolment Regulations (IZO) (German) Anrechnungssordnung (AO) (German) Bachelor Study Regulations (BO) (German) Bachelor Examination Regulations (SPO) (German) Bachelor Examination Regulations (SPO) (English) >> Downloas all files as zip
Welcome on Campus – Start of Winter Semester 2021/22
It is time again to welcome all freshmen joyfully and even live at Brand University. Thanks to the „3G-rule“, the first meeting of all new students could take place on site on October 4th. The exciting day began with bright sunshine and the welcoming of all newcomers. Programme Director Prof. Dr. Bongard, Prof. Dr. Eidens and Prof. Dr. Limon-Calisan gave first insights into the coming … Mehr
Spotlight On: Jan Glanzmann – Alumnus Brand Management
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
Spotlight On: Julia Krüger – Alumna Brand Management B.A.
The news format “Spotlight on:” puts Brand University graduates in the spotlight. Learn more about where their path led them after graduation.
Spotlight On: Rieke Strutz – Alumna Brand Management B.A.
Das News-Format “Spotlight on:” stellt Absolventinnen und Absolventen der Brand University ins Rampenlicht. Erfahren Sie mehr darüber, wohin sie der Weg nach ihrem Abschluss führte.