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Content to the tag: Brand Design

GRADUATION CEREMONY: A SPECIAL DAY AT BRAND UNIVERSITY

The graduation ceremony of the graduating class is always a great pleasure at Brand University, but the celebration in the summer semester 2020 will be remembered as an extraordinary day. For a long time, it was not certain whether the about 90 graduates could even be said goodbye personally and on site. The joy was all the greater that the graduating class arrived in the … Mehr

BU goes Tokyo

"Konnichiwa" was the word in December for some of our first semester Brand Design students. Under the supervision of Prof. Ansgar Eidens and Dr. Hua Tang they went on an excursion to Japan, more precisely to Tokyo. Instead of discussing theoretical aspects of artworks and creative technologies in the seminar, they moved their classes to Tokyo. There, the focus was on experiencing design at first … Mehr

Graduation ceremony: Brand University congratulates its graduates

A festive day at Brand University of Applied Sciences: On the 26th of September 2019, we were able to say goodbye to around 90 graduates of our Bachelor's and Master's programmes and extend a warm welcome to our new freshmen. Prof. Dr. h. c. Shan Fan opened the celebrations with a speech in which he shared with the audience which skills and attitudes lead to … Mehr

Brand Academy appoints Dr. Stefan Waller as Professor of International Brand and Innovation Culture

Quite some time ago, Brand Academy advertised a new professorship with the denomination „Intercultural Brand and Innovation Culture“, to be added to its Communications department. The new professorship focuses on current and future influences on brand development and brand culture as well as the framework conditions applying to both – especially in the Eurasian and Sino-German context. Since it can be considered the key driver … Mehr

BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many … Mehr

IBC Master’s & Brand Design Bachelor’s Students Kick Off Practice Project with Renowned Agency Serviceplan

In July we reported about an excursion of Brand Design Bachelor’s students to the Hamburg offices of renowned agency Serviceplan, which is part of the Serviceplan Group. The students left with valuable insights into the agency’s new cases and a reasonable hope that a joint practice project would follow eventually. These hopes have come true! A short while ago, an interdisciplinary group of International Brand … Mehr

BA bids farewell to record-breaking number of graduates and welcomes new students

On Friday September 29th, Brand Academy once again bid the graduates of its Master’s and Bachelor’s programmes farewell and welcomed its new students in an appropriately festive setting. Given a record-breaking number of 68 graduates, the continuous growth of BA over the last few years was unmistakable. As a result, the official ceremony had to be moved from its traditional location on BA’s Campus Rainvilleterasse … Mehr