BRAND UNIVERSITY APPOINTS DR. THOMAS SUWELACK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Thomas Suwelack was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Thomas Suwelack In master's degree program Brand Innovation Dr. Thomas Suwelack … Mehr

BRAND UNIVERSITY APPOINTS DR. JÖRG IGELBRINK AS PROFESSOR

The team of professors at the Brand University of Applied Sciences is gaining reinforcement: After he had already been deputy professors at the BU, Dr. Jörg Igelbrink was appointed as professor now. We are very pleased that we could win our colleague as professor for the Brand University and welcome him again! Professor Dr. Jörg Igelbrink In his new position as Professor of Brand Management, … Mehr

How AI can influence a brand’s success: Review of the guest lecture by Rob Taylor, Natter.AI

"How AI can influence a brand's success." Rob Taylor, CEO of Natter.ai, spoke about this topic in his guest lecture on December 17th at Brand University. Natter.ai is a specialist consultancy that focuses on harnessing the powers of Natural Language Processing AI to redefine how businesses interact and engage with their customers. In his presentation, the AI expert explained not only how machines become intelligent, … Mehr