Professorship for Dr. Simone Roth

Dr. Simone Roth was appointed Professor of International Marketing at the General Meeting of the Brand Academy on 8 October 2014. Professor Dr. Roth can look back on a remarkable career in which she has worked with the eminent brand expert Professor Dr. Franz-Rudolf Esch, and in the FMCG sector at Henkel. She is now taking on the directorship of our new Master’s course in International Brand Management. In her address she spoke about the Brand Academy’s enormous potential, which is what attracted her so much to her new post. “I found here a verdant meadow of possibilities,” she said. We are very happy to be able to welcome her to the Brand Academy.

New lecturers were also presented at the General Meeting, as well as new practical projects, partner companies and agencies; student representatives were also elected.