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Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy’s International Brand Communication Masters students for a new collaboration.

Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on “Connected Mobility Solutions” and shared the brief with the students. The students had also the opportunity to see and test the Jaguar car equipped with Bosh SoftTec Connected Mobility solutions.

The students of the International Brand Communication Master’s programme will prepare “Smart Communication Solutions” for Bosh SoftTec GmbH in the next 4 months.

This project will not only be a practical entity of proposals but with its theoretical framework, it is going to be a professional and also an academic based work. Both institutions believe that this collaboration will contribute to the their relations, providing Bosch SoftTec new and original ideas as well as to give the students the opportunity to work for a big company and experience the challenges of the Communication world at the high level.