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Inviting Millward Brown to the Brand Academy

Guest speaker for M.A International Brand Communication:
Christoph Kwiatkowski – Client Manager at Millward Brown Germany GmbH visited the Brand Academy and in context of the class gave a talk about BrandZ.
BrandZ is the world’s largest brand equity study commissioned by WPP and conducted by Millward Brown.

“At the heart of BrandZ are billions of data points about brand equity based on Millward Brown’s Meaningfully Different framework” so Christopher Kwiatkowski.
Our International Brand Communication Master’s students could gain highly relevant information about the treasure of consumer insights that can be uncovered from BrandZ’s database.
Thank you for providing us the secrets of consumer decision making and its relevance and contribution to the success of global brands!