IBC Master’s & Brand Design Bachelor’s Students Kick Off Practice Project with Renowned Agency Serviceplan

In July we reported about an excursion of Brand Design Bachelor’s students to the Hamburg offices of renowned agency Serviceplan, which is part of the Serviceplan Group. The students left with valuable insights into the agency’s new cases and a reasonable hope that a joint practice project would follow eventually.

These hopes have come true! A short while ago, an interdisciplinary group of International Brand Communication Master’s and Brand Design Bachelor’s students and agency representatives kicked off a project that involves developing global communication highlights that are supposed to push the brand identity of a global player. For reasons of discretion the latter cannot be revealed.

The students were divided into three groups that will pitch their ideas against each other – another fine example of how Brand Academy students are being prepared for the realities of the agency world. Each group will first need to understand the client’s consumers through the development of insights, and ultimately use these to develop communications that are not only relevant to the target groups, but also result in the desired effects on the client’s brand image.

Today on the BA Campus, the student teams have presented their initial ideas and approaches to the representatives of Serviceplan in the so-called Feedback Round, traditionally stage 2 of 3 in every practice project.

All in all quite a challenging project for our students, and we wish them much success!

With 29 branches and more than 3000 employees around the world as well as an elaborate roster of A-list clients such as BMW, Bacardi, LEGO, Lufthansa and Siemens (just to name a few), the multi-award-winning Serviceplan Group is clearly a perfect partner for Brand Academy and we would like to take the opportunity to say thank you for the trust and support!