Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, encouraged the new brand experts and ambassadors of the Brand Academy to set off in their careers, create strong brands, and become brands themselves: “I would like to commend to you personally those values which bamboo embodies: be strong and do not break!” The official part of the celebration ended on that note. The graduation festivities then continued amid late summer temperatures on the terrace looking out over the River Elbe. Bubbly, wine and a delicious flying buffet were provided to mark this milestone in the lives of the graduates, who celebrated late into the evening.We wish all of our graduates every success for the future.