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Brand News
Visit to XING headquarters in Hamburg
Brand Academy students of the master's programme International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International … Continued
Kick-off Meeting: HafenCity Hamburg GmbH
This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in … Continued
Excursion to the Nielsen Company
Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the … Continued
Space Coach Academy Kick-Off Meeting
The kick-off meeting with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project … Continued
American Express Kick-Off Meeting
The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working on ideas … Continued
Inviting Millward Brown to the Brand Academy
Guest speaker for M.A International Brand Communication: Christoph Kwiatkowski - Client Manager at Millward Brown Germany GmbH visited the Brand Academy and in context of the class gave a talk about BrandZ. BrandZ is the world's largest brand equity study commissioned by WPP and conducted by Millward Brown. "At the heart of BrandZ are billions of data points about brand equity based on Millward Brown's … Continued
Kick-Off Meeting BOSCH Softtec GmbH
On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see … Continued