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Hot Hotter Beefer! New Practice project.

BEEFER is a new innovative art of grilling at 800 degree. A New York style steak at any party is now possible with BEEFER. This sensation on the grill market has already inspired the renowned top chefs Tim Mälzer, Stefan Marquard, Björn Freitag and Ali Güngörmüs. The founder of the BEEFER start-up company, Frank Hecker and lecturer of the course International Media Planning & Campaigning Strategies, … Mehr

Visit to XING headquarters in Hamburg

Brand Academy students of the master's programme  International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International … Mehr

Kick-off Meeting: HafenCity Hamburg GmbH

This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in … Mehr

Excursion to the Nielsen Company

Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the … Mehr

Space Coach Academy Kick-Off Meeting

The kick-off meeting with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week  and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project … Mehr

American Express Kick-Off Meeting

The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working on ideas … Mehr

Inviting Millward Brown to the Brand Academy

Guest speaker for M.A International Brand Communication: Christoph Kwiatkowski - Client Manager at Millward Brown Germany GmbH visited the Brand Academy and in context of the class gave a talk about BrandZ. BrandZ is the world's largest brand equity study commissioned by WPP and conducted by Millward Brown. "At the heart of BrandZ are billions of data points about brand equity based on Millward Brown's … Mehr

Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see … Mehr

Welcome and graduation ceremony

On 01. April 2016, it was time again: The Brand Academy bid farewell to 15 graduates by the graduation ceremony. Besides the speeches of the president Prof. h.c. Shan Fan and the vice-president Dr. Simone Roth, the representatives of the graduates´ team hold a speech and gave an exciting and charming insight into their time as students of the Brand Academy. On this day, not … Mehr