In April, our International Brand Communication Master’s students kicked off an exciting new Practice Project with first-time partner Beiersdorf - a Hamburg-based global player and home of such beloved brands as Labello, 8x4, Hidrofugal, Florena, La Prairie and, most famously of all, NIVEA. As part of their 2nd semester module "Consumer Psychology & Insights“, supervised by Prof. Dr. Limon-Calisan, the students were tasked to analyse an …
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