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Brand News

IBC Student Wins German Design Award 2018 for Excellent Communication Design

On February 9, 2018, our graduate Jia Cheng received a German Design Award 2018 for Excellent Communication Design from the honorable jury, which consists of recognized leading design experts from various disciplines. The award ceremony took place in Frankfurt and was attended by Jia Cheng, some of his friends and family members as well as International Brand Communication Course Director Prof. Dr. Yonca Limon-Calisan. Jia … Mehr

Student-created campaign for Tallink Silja Line hits the streets

As reported in a previous news, the joint practice project between our International Brand Communication Master’s students and Tallink Silja Line, the leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region, is a true success story. Impressed by the performance of all three competing student teams in devising innovative digital out-of-home campaigns to capture the attention of a young … Mehr

IBC Master’s Students Deliver Final Presentations to Beiersdorf

In April, our International Brand Communication Master’s students kicked off an exciting new Practice Project with first-time partner Beiersdorf - a Hamburg-based global player and home of such beloved brands as Labello, 8x4, Hidrofugal, Florena, La Prairie and, most famously of all, NIVEA. As part of their 2nd semester module "Consumer Psychology & Insights“, supervised by Prof. Dr. Limon-Calisan, the students were tasked to analyse an … Mehr

IBC Student nominated for German Design Award 2018

We congratulate our International Brand Communication (IBC) Master's student "Jannick" Jia Cheng for his nomination for a German Design Award 2018! On top of visual and verbal elements his branding project "HafenCity MusicCity" uses generative audio elements in order to give "HafenCity Hamburg" a new, innovative look. We press our thumbs that the nomination will turn into an award in the end. However, Jannick's performance … Mehr

Done! IBC Students Submit Their Master’s Theses

After 4 long months of concentrated work and probably some recent nights fueled by coffee and/or energy drinks, our International Brand Communication (IBC) Master's students have handed in their Master's theses. Their Professors have already sharpened their red pencils and are looking forward to reviewing the culmination of 2 years at Brand Academy. We say congratulations for reaching this major milestone and much success with … Mehr

IBC Students Hold Final Presentations at XING HQ

Under the watchful eyes of the XING unicorn, our International Brand Communication Master’s students held their final presentations at XING’s headquarters on July 12. After a motivating kick-off and an insightful feedback round, the presentations represented the culmination of the months-long effort of five teams that had been tasked to extend a nation-wide campaign to multiple channels, interactive platforms and - ideally - social or … Mehr

An Insightful Visit to Mediacom and Saatchi & Saatchi in Shanghai

During a one day visit to Shanghai, International Brand Communication (IBC) Master’s students of our partner university China Academy of Art visited famous agencies Saatchi & Saatchi and Mediacom. Guided by Lecturer Betty Siegel (who is also lecturing at Brand Academy's Hamburg campus), they learned to what extent the competencies of both agencies overlap, that they are creative in very unique ways, how a creative … Mehr

IBC Master’s Students Impress Project Partner XING During Feedback Round

After a successful kickoff on April 6, the on-going XING Practice Project reached its second major milestone on June 9. In the so-called “feedback round”, groups consisting of five International Brand Communication Master’s students each presented their preliminary ideas and preferred approaches aimed at solving the task set by XING, i.e. to extend a nationwide campaign to multiple channels, interactive formats, and – preferably – … Mehr

International Brand Communication Master Student Appointed Cultural Ambassador to Chinese Jianggan District

In summer 2014, China Academy of Arts in Hangzhou launched an International Brand Communication (IBC) Master’s programme in cooperation with Brand Academy. Since then Chinese Students have been coming to Hamburg for their second year of studies. Likewise, Brand Academy professors have been traveling to Hangzhou to teach courses at China Academy of Arts. David Dumont was the first Brand Academy student in the history … Mehr

Internal Branding: Lessons from Google

Google is always worth a visit, especially when it comes to branding. Hence Brand Academy considers itself privileged that the German HQ of the search engine behemoth has opened its doors for BA Students once again. This time 22 International Brand Management and International Brand Communication Master’s students set out to understand Google’s internal branding as part of their 2nd semester “Corporate Branding“ module, which … Mehr

Exploring Documents of Media Realities

“When words become unclear, I shall focus with photographs“ is how photographer Ansel Adams described the motive behind his greatest passion. Alas Brand Communication experts cannot afford such luxury. Photos may support, complement or intensify their messages, but in the end both words and visuals have to be clear so they can be understood by consumers and be relevant to their lives. Recognizing the important … Mehr
Beiersdorf IBC Brand Academy

Beiersdorf and Brand Academy Launch Practice Project about Undisclosed Brand

When brand names such as NIVEA, Labello, tesa, La Prairie etc. start dropping you suddenly realize Beiersdorf has been a cherished part of your life (and especially your household) for a long time. Indeed, the Hamburg-based global player has made good use of its 135 year history by building brands that matter and endure. NIVEA, in particular, has managed to become associated with care, trust, belonging to a … Mehr

Brand Academy Connects with XING for New Practice Project

XING means „it works“ in Chinese and the Hamburg-based online portal couldn’t have chosen a better name for itself. XING works - and because it works, it has become the most popular network for professionals in the German-speaking world. A whopping 34 staff members of Brand Academy have profiles on XING, just to illustrate how important the network has become for us, too. Needless to … Mehr

Campaign Winners of the Practice Project: Tallink Silja Line

The students of our master's course International Brand Communication within the module "Project Work" worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” … Mehr

BA Students at STURM und DRANG

Master's Students of International Brand Communication course within the modul Strategic Planning: Tools and Techniques visited with their lecturer Betty Siegel a cultural research and innovation agency STURM und DRANG, Hamburg. STURM und DRANG is known as a qualitative research boutique helping customers to develop innovations and visions for brands based on consumer and market trends. The purpose of the visit was to learn more about … Mehr